Marketing Calendar Execution

• Execute the marketing calendar provided by the Marketing Manager.
• Implement promotions, campaigns, LTOs, and community events.
• Ensure stores receive all marketing assets and updates on time.
• Follow up with stores to confirm proper execution.

Local Store Marketing & Events

• Support local store marketing initiatives to drive traffic and community engagement.
• Organize and execute store-level activations, sampling, outreach, and events.
• Attend events, manage setup, capture content, and interact with customers.
• Provide post-event reports with performance analysis and recommendations.

Content Creation & Social Media Support

• Own day-to-day content creation for assigned brands.
• Capture photo/video content in stores, at events, and during product launches.
• Edit Reels, TikToks, and other short-form videos (CapCut knowledge is a major plus).
• Work with agencies, freelancers, or production teams when required.
• Maintain organized content libraries shared with the marketing team.

PR, Influencers & Partnerships

• Own influencer outreach, vetting, negotiation, coordination, and follow-up.
• Track influencer deliverables, performance, and ROI.
• Support partnership and PR initiatives across brands.

Customer Interaction & Service Support

• Interact directly with customers during events and on-site visits.
• Call customers to gather feedback, understand experience gaps, and build relationships.
• Assist in resolving customer concerns and escalate when needed.
• Monitor online reviews and sentiment; communicate trends to the Marketing Manager.

Delivery Platform Management

• Manage and update delivery platform content including photos, offers, descriptions, tagging, and visibility.
• Suggest offers, bundles, and promotions tailored to each platform to enhance sales.
• Track performance of delivery promotions and prepare weekly insights.

Catering & Large Booking Coordination

• Receive, process, and coordinate catering orders and large booking inquiries.
• Work with stores and operations to ensure smooth execution of catering events.
• Maintain a tracking sheet for catering leads, converted orders, and customer feedback.

Market Research & Trend Monitoring

• Stay updated on food, social media, cultural, and digital trends.
• Conduct competitive research and share insights with the team.
• Propose creative ideas to keep brands relevant and on-trend.

Brand & Store Auditing

• Conduct in-store audits to evaluate marketing materials, signage, visual standards, and overall guest experience.
• Perform digital audits (website accuracy, delivery menus, social media, listings).
• Suggest enhancements to improve brand consistency and store presentation.

Reporting & Internal Communication

• Track expenses for campaigns, events, and marketing activities.
• Provide weekly reports summarizing activities, results, and insights.
• Attend weekly marketing and cross-functional meetings.
• Prepare post-campaign and post-event reports.

Qualifications

• 3+ years of marketing experience, ideally in restaurants, hospitality, retail, or consumer brands.
• Strong experience with short-form content creation (Reels/TikTok).
• Proficiency with CapCut is a major plus; basic photo/video editing skills required.
• Experience executing events, LSM, or community marketing.
• Comfortable interacting with customers, gathering feedback, and making calls.
• Organized and reliable with strong attention to detail.
• Ability to travel for store visits (40% field work).
• A driver’s license and a car are a plus.
• Ability to travel by air if required for events or store visits.
• Willingness to work occasional evenings/weekends for events or store needs.

Key Competencies

• Creative and trend-aware
• Strong execution mindset
• Excellent communication and interpersonal skills
• Customer-focused and approachable
• Highly organized and detail-oriented
• Reliable, proactive, and eager to learn
• Strong storytelling and content creation ability
• Passionate about food, hospitality, and brand engagement

Work Requirements

• Work schedule: Monday–Friday, 9:00 AM to 5:00 PM
• Field requirement: ~60% office / 40% in-store and on-site work
• Note: This role may require occasional evenings, early mornings, or weekends based on business needs (store openings, events, campaigns, crisis management, promotions, audits, etc.)